Search Engine Optimization (SEO)

What Is SEO?

Critical IT Group: Search Engine Optimization (SEO) Services

Search Engine Optimization (also known as SEO) is the process of improving the ranking of websites in search results.

SEO is an effective strategy for local one-man bands, brick-and-mortar stores, businesses with physical locations anywhere in the world, or fully online businesses such as eCommerce and lead generation websites.

How Does SEO Work?

SEO will help your website be more visible to your targeted customers. Your website will appear as the most relevant search result for users.

This is achieved through SEO Web Design principles along with keyword optimization, content marketing, link building, and much more allowing search engines to pull relevant information from sources, such as directories, news articles, blogs, forums, reviews, etc.

Websites rank well on search results through the following elements: 

  • Adherence to SEO guidelines set forth by Google
  • Relevance of the business to the search query
  • Prominence or what customers say about the business

Our SEO Campaign Process

We give the website a thorough sweep to determine its health, find issues, and provide action points to improve its performance.

We develop a personalized SEO strategy based on your business goals and targeting a maximum return on your investment.

We touch base with you for all deliverables and send a monthly SEO report detailing your monthly performance, the work done and an action plan for the upcoming months.


Let’s Talk About Your SEO Strategy

Our managed SEO services include all the essentials to rank websites, drive traffic and generate revenue. 
We provide you with SEO services that do exactly that!

Website Audit

Everything starts with a thorough SEO audit of your current website. We analyze your website, find ranking opportunities, investigate the competition, and develop an SEO strategy most suited to your business goals. Along with SEO web design improvements.

Keyword Research

Our SEO specialists are very thorough in choosing the right keywords to rank. We identify keywords that match the intent of your target audience and determine the easy wins for your business.

On-Page Optimization

Our managed SEO services cover all the bases to boost rankings for websites – MetaData optimization, schema markup, keyword-driven content optimization, and monthly on-page SEO. We also ensure the website security at all times.

Analytics Tracking

We pride ourselves on being data-centric, our managed SEO services come with full transparency over your campaign’s progress. You will have access to see all your data, tasks, reports, audits, and links through your SEO account manager.

Link Building

We reach out to high-authority websites as well as partner websites to build a balanced backlink profile. Every link we build is geared to bring relevant rankings & traffic to your website, with the right intent, ready to be converted.

Content Creation

Google updates place a lot of emphasis on the importance of content as a part of an effective SEO strategy. Our team works to put only the best content on your website to add real value for your target audience.

Lets talk. together

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